What you will get out of the book..

The 21st century marketplace has enthroned Content as King.  However, Content can’t be king without the attention it commands. If Content is truly King, attention is its authority. Brands and businesses understand attention as the new token of transaction in the marketplace and they spend good money to get it, because once attention is secured, perception can be altered.

However, securing the attention of the super-duper busy and always-distracted Consumers of the 21st century is easy only in imagination. With the gazillions of clutter in the marketplace, lots of brands in the same category, modernized consumers battling with attention deficits, how do you command attention, shape perception and have a juicy share of wallet to boast to your shareholders?

One way; the big brands’ way is to spend top dollar, have a robust marketing budget, charm the market, and sway its attention. While it is good to invest heavy, the truth is, branding that delivers outstanding results, most times is the ZERO BUDGET BRANDING.

This book solves the puzzle and unlocks the insights that make brands deliver outstanding results with ZERO budget.


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Gidyon Thompson is a brilliant dream interpreter and a brand story teller. With almost a decade involvement in clarifying, developing, and activating brands across Africa.

Regarded as Africa’s fastest rising Brand solutionist, Gidyon Thompson has been actively involved in crafting political campaign brands, as well as consulted for quite a number of start up founders.

In fact, using his masterclasses series, Gidyon Thompson have trained over 250 startup founders on brand basics and brand marketing.

He commits his day to running Eikon Grae, a brand development and communications consultancy which he founded with presence in 3 countries and with operations in 14 industries.

As a full time brand consultant for ABiT Mobile Applications Limited, Gidyon Thompson developed and deployed the first ever Bitcoin conference in Dubai.

He is the author of a fantastic guide to brand naming titled ”put some respek on my name” and developer of ”Simple Flow” a brand development project management guide as well as the author of Zero Budget Branding, an amazing expose for challenger brands to toople leading brands.

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I just preordered, ZERO BUDGET BRANDING by Gidyon Thompson. the book is one of the finest resources on branding and will help me effectively compete with big brands without needing an heavy budget. You should preorder too.

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